YouTube Influencer Vetting Tool
Evaluate Influencer Partners Before You Invest
Make data-driven influencer partnership decisions. Analyze YouTube channel health, engagement authenticity, audience quality, and content consistency before sponsoring creators. Avoid fake followers and protect your marketing ROI.
Key Takeaways
- Approximately 15% of influencer followers are fake or inactive
- Views-to-subscriber ratio is the key authenticity indicator
- Aim for influencers with health scores of 70+ for best ROI
- Micro-influencers often deliver better engagement than mega-channels
- Average influencer marketing ROI is $5.78 per $1 spent
Why Use NoteLM for This?
Discover how AI-powered tools can transform your workflow.
Detect Fake Followers
Low views-to-subscriber ratios reveal purchased or inactive audiences.
Assess Engagement Quality
Check like rates, comment quality, and genuine audience interaction.
Verify Content Consistency
Upload frequency and content quality over time show creator reliability.
Estimate ROI Potential
Monthly view estimates help calculate potential reach for your investment.
What You Can Do
Powerful capabilities designed for your specific needs.
Channel Health Score
0-100 score evaluating engagement, growth, consistency, and audience quality.
Engagement Rate Analysis
Like rates, comment rates, and engagement quality assessment.
Views-to-Subscriber Ratio
Detect inactive or fake subscriber bases - key red flag indicator.
Upload Consistency Check
Verify posting frequency and content reliability over time.
Recent Performance Trend
Compare recent videos against historical average to spot declining channels.
Revenue Estimation
Estimate monthly views and potential reach for your sponsorship.
Get Started in 3 Steps
Simple process to start using AI for your needs.
Enter Channel URL
Paste the YouTube channel URL of the influencer you're evaluating.
Review Health Score
Check the 0-100 health score - scores below 60 warrant extra scrutiny.
Analyze Red Flags
Look for low engagement rates, poor views-to-subscriber ratio, and inconsistent posting.
Make Informed Decision
Export the data for your team and make data-backed partnership decisions.
"We almost signed a $50K deal with a creator who had 500K subscribers but terrible engagement. NoteLM's analysis showed a 12x views-to-sub ratio - major red flag. Saved us from a costly mistake."
Frequently Asked Questions
Common questions about youtube influencer vetting tool
What are red flags when vetting YouTube influencers?
Key red flags: 1) Low views-to-subscriber ratio (<20), 2) Engagement rate below 1%, 3) Inconsistent posting (long gaps), 4) Sudden subscriber spikes without corresponding content, 5) Generic or bot-like comments, 6) Declining view counts on recent videos.
What is a good engagement rate for YouTube?
A like rate of 5%+ (likes/views) is excellent. 3-5% is good, 1-3% is average, and below 1% may indicate the content isn't resonating. Comment rate varies by niche but 0.5%+ is generally good.
How can I tell if an influencer has fake followers?
Use the views-to-subscriber ratio. A ratio below 20 often indicates fake/purchased subscribers. Also check for: sudden subscriber spikes, generic comments, and inconsistent engagement across videos.
What channel health score should I look for?
Aim for influencers with health scores of 70+. Score of 80+ is excellent, 60-79 is good, 40-59 needs investigation, and below 40 suggests significant issues. Always investigate low scores before proceeding.
How do I estimate influencer ROI?
Use this formula: (Estimated Monthly Views × Your Target CPM × Expected Conversion Rate) vs. Sponsorship Cost. Our tool provides monthly view estimates. Industry average influencer marketing ROI is $5.78 per $1 spent.
Should I only work with large channels?
Not necessarily! Micro-influencers (10K-100K subscribers) often have higher engagement rates and more loyal audiences. Use the health score and engagement metrics rather than just subscriber count to evaluate quality.
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Written By
The NoteLM team specializes in AI-powered video summarization and learning tools. We are passionate about making video content more accessible and efficient for learners worldwide.
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