6 Best YouTube Engagement Analytics Tools (2026)
Measure audience interaction
Engagement metrics reveal how viewers interact with your content. Track likes, comments, shares, and watch time to understand what resonates with your audience.
Key Takeaways
- YouTube Studio has the most accurate data
- NoteLM analyzes any channel free
- Engagement rate = (likes + comments) / views
How We Evaluated
Top 6 Tools Compared
Ranked by features, pricing, ease of use, and user reviews
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YouTube Studio Analytics
Official engagement metrics.
Pros
- Official data
- Free
- Detailed
- Real-time
⚠️ Cons
- •Own channel only
Best for: Your own channel
Pros
- Any channel
- Free
- Video insights
⚠️ Cons
- •Less detailed
Best for: Competitor research
Pros
- Score metrics
- Benchmarks
- Alerts
⚠️ Cons
- •Paid for full
Best for: Optimization
Pros
- A/B testing
- Engagement data
⚠️ Cons
- •Slow
Best for: Testing
Pros
- Free
- Historical
⚠️ Cons
- •Basic metrics
Best for: Quick stats
Pros
- Deep insights
- Cross-platform
⚠️ Cons
- •Enterprise only
Best for: Large brands
Frequently Asked Questions
Common questions about these tools answered
Average engagement rate is 2-5%. Top channels achieve 5-10%. Calculate by (likes + comments) / views × 100.
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Written By
The NoteLM team specializes in AI-powered video summarization and learning tools. We are passionate about making video content more accessible and efficient for learners worldwide.